Johnny's Seeds Mobile
Johnny Seeds sells a wide variety of quality, non-GMO seeds to small-scale gardeners and commercial farmers. I’ve benefited from their well-designed website for several years and decided to apply my UX process to make it even better, with a focus on mobile.
- B2C
- Retail
Discovery
Site Mapping
After auditing the mobile web experience, I abstracted it into a site map to track major flows and structures.
Experience Audit
Along the way I recorded my positive and negative experiences, questions or problems I had during different stages, times they were resolved, and times they weren’t.
Journey Mapping
I charted the home gardener’s journey through the mobile site and beyond. What is she doing at each stage? What does she need? When are those needs met and not met?
Design
User Flow
I began to roughly map out the major user flows and structures, from purchase to planting.
Product Sketching
I sketched out rough ideas on paper, iterating quickly through different possible flows & structures.
Wireframing
I began to build low-fidelity UI in oder to work out layout, hierarchy & interaction problems.
Mobile Experience
